Trying to Save San Diego

'OUR SUN COULD BEAT UP YOUR SUN'
Some days work is just fun. This morning Radio FM 94.9 in San Diego interviewed me on ways to save their city. From its slogan.

Recently the city unveiled its new marketing slogan, 'Happy Happens,' which the rock station felt a bit silly. Though I'm sure San Diego will do fine -- it's a reflection of how focus groups in Dallas and Chicago perceived the city: happy -- I was happy to chip in with some alternate ideas.

You can listen to it here.

For fun, I filmed the process -- as part of my efforts to make the travel world more transparent (in explaining how you might want to visit Tulum on your own, take the Trans-Siberian Railway, or understand how radio interviews 'look' behind the scenes).

Here are some real-live, directors-cut, unshaven snippets of the event: